In this report, we share insights into how nonprofits are approaching Constituent Relationship Management (CRM) to tackle challenges and meet their goals. The report is based on Heller Consulting’s interviews with 30 nonprofits, including American Heart Association, Environmental Defense Fund, Jewish National Fund, and Mothers Against Drunk Driving. While the organizations that participated represent some of the larger nonprofits in North America, many of the issues discussed apply to any nonprofit thinking about how to approach CRM.
